About me

Born in NY, grew up in Israel- based in Tel Aviv since 2015.
The world knows me as Isaac, my childhood friends as Yitz, and my Israeli friends as Itzik.
General Manager at JerryWise.com. Co-creator of the *Road to Self program* and co-author, with Jerry Wise, of a forthcoming book Road to Self scheduled for publication by Penguin Random House in Q4 2026. Our mission is to help adults who grew up in dysfunctional, narcissistic, or emotionally immature families get their family out of them and build their true adult self.
I travel frequently and have visited over 40 countries. My favorites so far are Morocco, Taiwan, and Vietnam, and I often return to Paris, Bali, and New York. My goal is to visit every country in my lifetime.
My go-to hobbies are: reading books, writing, Jeeping, and nature, especially high mountains.
A lesser-known dream of mine is that one day, I’ll be a race car driver. 🏁 🏎️

Principles I collected over the years that guide me

If it’s not a fuck yes, it’s a no. If it’s a maybe, the answer is no. If I can’t decide, the answer is no.

Be clear with yourself first. Then be so clear that their response needs to be equally clear.

If you judge the content of the other person’s reaction, you already lost yourself.

Confront tension fast. Conflict delayed is conflict multiplied.

Be ok with the tension that is necessary for progress.